Homemade Mexican favorites in a cozy neighborhood taquería.
Our Mexican restaurant brings food and a Latin market together in one welcoming place. At Casa Jovero Market & Taquería, we use fresh ingredients and homemade recipes for tacos, tamales, and warm bowls of pozole. Eat with us or take dinner home, and pick up groceries while we cook.
Ready for tamales, quesabirria, or street tacos? Stop by, choose what sounds good today, then stay for a meal, take food home, and browse the market before you leave. We would love to welcome you and share the dishes our neighbors keep coming back for.
Come hungry and choose the meal that fits your day. You can sit down with friends, grab a quick lunch, or take food home to your family after you browse the market for drinks, meat, and groceries.

Try our street tacos, quesabirria, and other Mexican dishes for a casual meal here or a flavorful order to go.

Our tamales are a guest favorite and one of the dishes we are known for. Ask what is ready when you visit, including a comforting dish of pozole.

Pick up meat for a meal you plan to cook at home, and shop before or after you eat.

Add a glass-bottle Mexican Coke to your meal, or browse our other drinks. Beer is also available for eligible customers.
Come for a favorite or try something new, and leave with a meal and an idea for tomorrow.
We want you to feel at home from the moment you walk in. Our family-run taquería is small, cozy, and informal, with owners and staff who greet guests with kindness and help them feel welcome. Stop by on your own, bring a friend, or gather the family around a table.
Guests often praise our tamales, quesabirria, and street tacos because we use fresh ingredients, homemade recipes, and bold Mexican seasonings. At the same time, the market gives them something to explore as they wait. It is part of what makes a quick meal feel like a visit to a familiar neighborhood spot.
We love sharing Mexican food and welcoming people to our neighborhood spot, where our restaurant and Latin market sit side by side so you can eat here, pick up food to go, or shop for what you need at home. Some guests come for lunch and leave with groceries.
No need to dress up or plan a special night out when you can take a seat, enjoy the smell of food from the kitchen, and get comfortable. Our space is easy to settle into as you chat while you wait, look over the shelves, and choose your food at your pace. We are glad to see familiar faces and meet new ones. Ask about the menu if you want help finding your next favorite dish.
![]()
Tony GTrustindex verifies that the original source of the review is Google.
Oh my word, the secret is out, now my favorite little foodie in all of NWA. Watch out owners, now that word is out about your food and wonderful service, your place is about to grow faster than you can imagine.![]()
Marco RamirezTrustindex verifies that the original source of the review is Google.
great food.![]()
Joel StevensTrustindex verifies that the original source of the review is Google.
I can’t speak for everything on the menu, but I just ordered a burrito and a torta to go both with chicken. These items exceeded my expectations. They were delicious. Everything tasted fresh. The inside of the store is clean and the staff was very friendly. This place is a little hidden they could use better signage, but I think it’s a great little spot.![]()
Lauren ForbusTrustindex verifies that the original source of the review is Google.
We have been picking up dinner, ingredients and even delicious tea for brewing at Casa Jovero for a year now. They are always kind, the food is delicious and the atmosphere is welcoming. I recommend for great food, great people running the business, and authentic sweet spot to stop and have a meal ❤️❤️![]()
Rashonda GrahamTrustindex verifies that the original source of the review is Google.
A hidden gem in Northwest Arkansas. Friendly staff. Delicious Quesabirria. Nice atmosphere.![]()
J HarperTrustindex verifies that the original source of the review is Google.
Casa Jovero is a great little gem. The food is authentic and delicious. The owners are wonderful people. I highly recommend this place.![]()
Coin BurtonTrustindex verifies that the original source of the review is Google.
Ordered 2 street tacos, 1 tamale, rice and beans and ticket was 29.89 before tip. Absolutely outrageous!!![]()
ChristopherTrustindex verifies that the original source of the review is Google.
Potential pricing and tax compliance issues. Please read before purchasing. This review is based on receipt evidence, measurements, and Arkansas tax law, not opinion. Key Issues: 1. Misclassified Taxes Items that are legally groceries (raw carne asada sold by the pound, tortillas, chips, take-home rice/beans) were taxed simultaneously as groceries AND restaurant food. As of January 1, 2026, Arkansas eliminated the state grocery tax, and grocery items cannot also be taxed as restaurant meals. My receipt shows: • Restaurant tax • General sales tax • Grocery sales tax applied together to the same transaction, which is not permitted. This appears to be a POS or compliance error, but the customer pays for it. ⸻ 2. Portion Size vs Representation • Rice and beans sold as a “pint” are not pint-sized containers. • Guacamole sold as 8 oz weighed under 8 oz total including the container. • Chips + guacamole totaled $11 for a noticeably smaller portion than nearby taco trucks offering larger servings for ~$8. The chips are covered in oil and grease; causing serious stomach aches and gastrointestinal issues, which I never have in anywhere else with chips. ⸻ 3. Undisclosed Fees A separate credit card processing fee was added on top of already stacked taxes, without clear disclosure. ⸻ 4. Environment The atmosphere was uncomfortable and unwelcoming, making it difficult to browse or remain inside. ⸻ Bottom Line: • Pricing does not align with portion size • Taxes appear incorrectly applied under current Arkansas law • Customers may be overcharged due to misclassification • Better value and clearer pricing exist nearby I recommend customers review their receipt carefully before assuming prices are accurate. UPDATE (response to owner reply): The owner’s response confirms exactly why I wrote this review. Instead of addressing the fact that my receipt shows an illegally charged grocery tax, they tried to justify it and spin it like I’m the problem. That’s not “clarifying inaccuracies” — that’s defending an overcharge while trying to make the customer look like the bad guy for noticing. They also said they “prefer to cater to the quality over quantity crowd,” which is laughable considering the “quality” I was sold. The chips were so greasy they were basically inedible. That’s not “quality” — that’s either used grease, too much grease, or no standards. So no, this isn’t “quality over quantity.” This is nickel-and-dime pricing with smaller portions and lower standards. Then they referred to my service dog as a “large pet” and blamed other patrons being uncomfortable. So I’m the bad guy because I walked in with a service dog, other people didn’t like it, and the business sided with them? My bad — I guess I should’ve just left my service dog at home… like that’s my choice. My bad I had to literally turn my back to everyone because people were just staring. Like that’s my fault too. Bottom line: this place is overpriced and nickel-and-dime. The credit card fee was not clearly disclosed upfront, unlike other Hispanic markets where it’s clearly posted. And you can absolutely find cheaper Hispanic food with better quality and bigger portions nearby without the attitude, the greasy food, and the receipt games. Bless your heart. Receipts don’t lie.![]()
Joe StorlieTrustindex verifies that the original source of the review is Google.
Love their Al pastor and their hot sauce.![]()
Reyna PenaTrustindex verifies that the original source of the review is Google.
The Customer Service Was Only really Good The Food Was Amazing it’s Not topic Kind Small para yo Can Feel Like Cozy PlaceGoogle rating score: 4.4 of 5, based on 49 reviews
We welcome neighbors and visitors in West Fayetteville, AR. Our taquería is a place to stop for a quick bite, sit down with family, or bring home dinner after a long day, and the market gives you one more reason to visit.
Even a short visit can cover a lot. Pick up a cold drink, look through the groceries, and order food to take with you, or stay awhile and enjoy a relaxed meal. We are here for the everyday moments that call for good food and a friendly welcome.
Monday – Sunday:
8:00 AM – 8:00 PM
Phone: +(479) 935-3079
Email: jose_r9795@sbcglobal.net